Emotion and Reason in Consumer Behavior

Title

Emotion and Reason in Consumer Behavior

Files

Document Type

Book

Description/Summary

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.

ISBN

9780750679763

Publication Date

2006

Publication Information

Chaudhuri, Arjun. Emotion and Reason in Consumer Behavior. Burlington, MA: Elsevier Butterworth-Heinemann, 2006.