Advertising and Markets: A Collection of Seminal Papers

Title

Advertising and Markets: A Collection of Seminal Papers

Role

Co-editors: J.C. Luik and M.J. Waterson

Contributing co-authors: Carl Scheraga and John E. Calfee

Files

Document Type

Book Contribution

Description/Summary

Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations".

ISBN

9781899314539

Publication Date

1996

Publication Information

Scheraga, Carl, and John E. Calfee. “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations,” in Advertising and Markets: A Collection of Seminal Papers, eds. J. C. Luik and M. J. Waterson, (NTC Publications, Ltd.), 1996.

Comments

Copyright 1996 NTC Publications, Ltd.