This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.
Journal of Consumer Marketing
Naderi, Iman and Paswan, Audhesh K., "Narcissistic consumers in retail settings" (2016). Business Faculty Publications. 186.
Naderi, Iman, and Audhesh K. Paswan. "Narcissistic consumers in retail settings." Journal of Consumer Marketing 33, no. 5 (2016): 376-386. http://dx.doi.org/10.1108/JCM-02-2015-1327