Title

Affect, reason, and persuasion

Document Type

Article

Publication Date

1995

Abstract

Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.

Publication Title

Human Communication Research

Published Citation

Chaudhuri, A., & Buck, R. (1995). Affect, reason, and persuasion. Human Communication Research, 21(3), 422-442.

DOI

10.1111/j.1468-2958.1995.tb00353.x

Peer Reviewed