Affect, reason, and persuasion
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
Human Communication Research
Chaudhuri, Arjun and Buck, R., "Affect, reason, and persuasion" (1995). Business Faculty Publications. 9.
Chaudhuri, A., & Buck, R. (1995). Affect, reason, and persuasion. Human Communication Research, 21(3), 422-442.