Title

A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism

Document Type

Article

Publication Date

2000

Abstract

Presents a study assessing the applicability of the Cultural Imperialism (CI) framework of commercial television in India. Factors precipitating commercial television in the region; Experiences of Business India TV personnel; Change in the structure of media communications and its' implications on the Indian culture.

Comments

Copyright 2000 Routledge, Journal of Broadcasting and Electronic Media.

Link provided to full-text provided for authorized subscribers.

Publication Title

Journal of Broadcasting and Electronic Media

Published Citation

Crabtree, R. D., & Malhotra, S. (2000). A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism. Journal of Broadcasting and Electronic Media, 44(3): 364-385.

DOI

DOI: 10.1207/s15506878jobem4403_3

Peer Reviewed