Sales of dairy milk decreased by roughly 15 percent over the five-year period between 2012 and 2017.1 Meanwhile, sales of non-dairy food products such as almond milk, yogurt, ice cream and plant-based meat alternatives continue to gain market share.2 As an example, in 2018 plant-based milk sales were 1.6 billion dollars which is a nine percent increase over the prior year.3 During that same time period, sales of cow’s milk were down 6 percent.4 The focus of this paper is a discussion of the war the dairy industry is waging against non-dairy alternatives. However, it is important to note that there are other, more substantial factors affecting dairy sales.
"Almonds and Confusion in The Dairy Industry: If Almonds and Water Equal Milk, Do Almonds Equal Dairy?,"
North East Journal of Legal Studies: Vol. 40
, Article 4.
Available at: https://digitalcommons.fairfield.edu/nealsb/vol40/iss1/4