Document Type
Article
Article Version
Publisher's PDF
Publication Date
Fall 2003
Abstract
This paper extends the study of relational exchange to retail markets. We propose that certain individual level determinants (perceived differences between stores and prior experience) are determinants of store commitment. Store trust and store affect are also modeled as intervening variables in the process. Survey data of consumers at a retail store with an affective environment provide evidence that experience is both directly and indirectly (through trust) related to store commitment, while perceived differences is indirectly related to store commitment through both trust and affect generated by the store.
Publication Title
The Marketing Management Journal
Repository Citation
Chaudhuri, Arjun and Ligas, Mark S., "The Effect of Affect and Trust on Commitment in Retail Store Relationships" (2003). Business Faculty Publications. 84.
https://digitalcommons.fairfield.edu/business-facultypubs/84
Published Citation
Chaudhuri, A. and Ligas, M. (2003). The Effect of Affect and Trust on Commitment in Retail Store Relationships, 13(2), 45-53.
Peer Reviewed
Comments
Copyright 2003 The Marketing Management Association
Archived with permission from the copyright holder.