It has been suggested in the literature that low-cost airlines have, in varying degrees, departed from the original low-cost model introduced by Southwest Airlines. This study provides a multi-year analysis in the post-9/11 time period, for the years 2004-2009, of the demonstrated strategic positioning choices of U. S. low-cost airlines. The sample utilized is restricted to U. S. low-cost carriers so as not to conflate operating environments. Furthermore, a quantitative methodology is employed to measure effectively these choices and to facilitate inter-airline comparisons. Airlines, as part of their strategic planning process, articulate positions with regard to cost leadership, product differentiation, and growth. Decisions implemented are dynamic and inter-temporal in nature. Managers thus need a multi-period methodology to evaluate the implementation of strategic positions. One such approach is the strategic analysis of operating income utilized in this study.
Journal of Transportation Management
Scheraga, Carl A. and Caster, Paul, "Assessing the Strategic Evolution of U.S. Low-Cost Carriers in the Post-9/11 Environment" (2012). Business Faculty Publications. 114.
Scheraga, Carl A., and Paul Caster. “Assessing the Strategic Evolution of U.S. Low-Cost Carriers in the Post-9/11 Environment,” Journal of Transportation Management, Delta Nu Alpha Transportation Fraternity (2012): 77.