Document Type

Article

Article Version

Post-print

Publication Date

7-2018

Abstract

Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this article highlights online team teaching as a potential solution to many of the concerns harbored by faculty members. In particular, we discuss the potential challenges that can be faced by an online teaching team during the various stages from conceptualization to implementation, and offer prescriptive guidelines that would help future teams in navigating those challenges. Importantly, this article explores online team teaching from the perspective of marketing faculty and outlines positive educator outcomes associated with the development of a team-taught marketing course.

Comments

Copyright 2018 The Authors (Sage Publications). The authors' post-print has been archived here. Final published version is available at https://journals.sagepub.com/doi/abs/10.1177/0273475318786336

Publication Title

Journal of Marketing Education

Published Citation

Rajamma, Rajasree K., and Michael R. Sciandra. "Planning and Implementing a Graduate Online Team-Taught Marketing Course." Journal of Marketing Education (2018). https://doi.org/10.1177/0273475318786336

DOI

10.1177/0273475318786336

Peer Reviewed

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