Timestyle and Shopping Style

Document Type

Conference Proceeding

Publication Date



In this paper, we explore the relationship between consumers’ perceptions of time and their particular shopping styles. We consider four timestyle constructs: behavioral, planning, social, and temporal orientations, and six shopping style constructs: pre-purchase planning, variety-seeking, impulse buying, price search, market mavenism, and frequency of shopping trips, to develop our hypotheses. Results obtained from survey questionnaire data are reported. Based on these results, we offer some preliminary theoretical and substantive insights about consumers’ behaviors with regard to their time and shopping styles.


Copyright 2003 Association for Consumer Research

Publication Title

European Advances in Consumer Research

Published Citation

Cotte, June and Mark Ligas (2003), “Timestyle and Shopping Style” European Advances in Consumer Research, Vol. 6, Darach Turley and Stephen Brown, eds., Valdosta, GA: Association for Consumer Research, 89-95.