This is an evidence summary article. Objective – The study attempted to apply the strategies of social marketing theory to collaboration between school librarians and teachers.
Evidence Based Library and Information Practice
Bogel, Gayle, "Social marketing and the school library: An effective path to collaboration?" (2008). School of Education and Human Development Faculty Publications. 23.
Bogel, G. (2008). Social marketing and the school library: An effective path to collaboration? Evidence Based Library and Information Practice, 3(2), 61-64
© 2008 Bogel. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.