Emotion and Reason in Consumer Behavior
Files
Document Type
Book
Description/Summary
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.
ISBN
9780750679763
Publication Date
2006
Publication Information
Chaudhuri, Arjun. Emotion and Reason in Consumer Behavior. Burlington, MA: Elsevier Butterworth-Heinemann, 2006.
Recommended Citation
Chaudhuri, Arjun, "Emotion and Reason in Consumer Behavior" (2006). Business Faculty Book Gallery. 1.
https://digitalcommons.fairfield.edu/business-books/1