Title
Advertising and Markets: A Collection of Seminal Papers
Role
Co-editors: J.C. Luik and M.J. Waterson
Contributing co-authors: Carl Scheraga and John E. Calfee
Files
Description/Summary
Carl Scheraga, with John E. Calfee, is a contributing author, “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations".
ISBN
9781899314539
Publication Date
1996
Publication Information
Scheraga, Carl, and John E. Calfee. “The Influence of Advertising on Alcohol Consumption: A Literature Review and an Econometric Analysis of Four European Nations,” in Advertising and Markets: A Collection of Seminal Papers, eds. J. C. Luik and M. J. Waterson, (NTC Publications, Ltd.), 1996.
Recommended Citation
Luik, J. C.; Waterson, M. J.; Scheraga, Carl A.; and Calfee, John E., "Advertising and Markets: A Collection of Seminal Papers" (1996). Business Faculty Book Gallery. 31.
https://digitalcommons.fairfield.edu/business-books/31
Comments
Copyright 1996 NTC Publications, Ltd.