Narcissistic consumers in retail settings

Authors

Iman Naderi, Fairfield UniversityFollow
Audhesh K. Paswan

Document Type

Article

Article Version

Post-print

Publication Date

2016

Abstract

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

Comments

© Emerald Group Publishing Limited 2016 Published by Emerald Group Publishing Limited Licensed re-use rights only

The author post-print has been archived here with permission from the copyright holder.

Publication Title

Journal of Consumer Marketing

Repository Citation

Naderi, Iman and Paswan, Audhesh K., "Narcissistic consumers in retail settings" (2016). Business Faculty Publications. 186.
https://digitalcommons.fairfield.edu/business-facultypubs/186

Published Citation

Naderi, Iman, and Audhesh K. Paswan. "Narcissistic consumers in retail settings." Journal of Consumer Marketing 33, no. 5 (2016): 376-386. http://dx.doi.org/10.1108/JCM-02-2015-1327

DOI

10.1108/JCM-02-2015-1327

Peer Reviewed