Affect, reason, and persuasion
Document Type
Article
Publication Date
1995
Abstract
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process.
Publication Title
Human Communication Research
Repository Citation
Chaudhuri, Arjun and Buck, R., "Affect, reason, and persuasion" (1995). Business Faculty Publications. 9.
https://digitalcommons.fairfield.edu/business-facultypubs/9
Published Citation
Chaudhuri, A., & Buck, R. (1995). Affect, reason, and persuasion. Human Communication Research, 21(3), 422-442.
DOI
10.1111/j.1468-2958.1995.tb00353.x
Peer Reviewed
COinS
