Title
A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism
Document Type
Article
Publication Date
2000
Abstract
Presents a study assessing the applicability of the Cultural Imperialism (CI) framework of commercial television in India. Factors precipitating commercial television in the region; Experiences of Business India TV personnel; Change in the structure of media communications and its' implications on the Indian culture.
Publication Title
Journal of Broadcasting and Electronic Media
Repository Citation
Crabtree, Robbin D. and Malhotra, S., "A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism" (2000). Communication Faculty Publications. 6.
https://digitalcommons.fairfield.edu/communications-facultypubs/6
Published Citation
Crabtree, R. D., & Malhotra, S. (2000). A case study of commercial television in India: Assessing the organizational mechanisms of cultural imperialism. Journal of Broadcasting and Electronic Media, 44(3): 364-385.
DOI
DOI: 10.1207/s15506878jobem4403_3
Peer Reviewed
Comments
Copyright 2000 Routledge, Journal of Broadcasting and Electronic Media.
Link provided to full-text provided for authorized subscribers.